The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Replacer
Agency: 72andSunny / Los Angeles
Client: Call of Duty Category: Consumer Television / Over 60 second - Single
The Other Half
Agency: adam&eveDDB / London
Client: John Lewis Category: Consumer Television / Over 60 second - Single
What Does Your Mind See?
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Consumer Television / Over 60 second - Single
Summer Hater
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: BGH Category: Consumer Television / Over 60 second - Single
Grandma
Agency: DraftFCB Argentina / Buenos Aires
Client: Zonajobs Category: Consumer Television / Over 60 second - Single
Better Out Than In
Agency: Droga5 / New York
Client: PUMA Category: Consumer Television / Over 60 second - Single
Moreing
Agency: Droga5 / Sydney
Client: Kraft Category: Consumer Television / Over 60 second - Single
Push to add drama
Agency: Duval Guillaume / Paris
Client: Turner Broadcasting System Europe Category: Consumer Television / Over 60 second - Single
Life Cycle
Agency: George Patterson Y&R / Melbourne
Client: Medibank Category: Consumer Television / Over 60 second - Single
Screen Story
Agency: Party / Tokyo
Client: Sony Category: Consumer Television / Over 60 second - Single
Trust Your Power
Agency: Saatchi & Saatchi / New York
Client: P&G - Duracell Category: Consumer Television / Over 60 second - Single
Assassin's Creed III Rise
Agency: Sid Lee Paris / Montreal
Client: Ubisoft Category: Consumer Television / Over 60 second - Single
Farmer
Agency: The Richards Group / Dallas
Client: Ram Category: Consumer Television / Over 60 second - Single
Land Rover
Agency: Young & Rubicam / New York
Client: 7th Wheel Category: Consumer Television / Over 60 second - Single
Award:
2013 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Call of Duty
Title:
The Replacer
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13398T
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
John Lewis
Title:
The Other Half
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13399T
Award:
2013 Advertising Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
What Does Your Mind See?
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13400T
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
BGH
Title:
Summer Hater
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13401T
Award:
2013 Advertising Merit Award
Agency:
DraftFCB Argentina / Buenos Aires
Client:
Zonajobs
Title:
Grandma
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13402T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
PUMA
Title:
Better Out Than In
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13403T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / Sydney
Client:
Kraft
Title:
Moreing
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13404T
Award:
2013 Advertising Merit Award
Agency:
Duval Guillaume / Paris
Client:
Turner Broadcasting System Europe
Title:
Push to add drama
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13405T
Award:
2013 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Medibank
Title:
Life Cycle
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13406T
Award:
2013 Advertising Merit Award
Agency:
Party / Tokyo
Client:
Sony
Title:
Screen Story
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13407T
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
P&G - Duracell
Title:
Trust Your Power
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13408T
Award:
2013 Advertising Merit Award
Agency:
Sid Lee Paris / Montreal
Client:
Ubisoft
Title:
Assassin's Creed III Rise
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13409T
Award:
2013 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Ram
Title:
Farmer
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13410T